Finding purpose in helping those with disabilities
Life’s WORC, a not-for-profit organization that had it’s roots in the aftermath of the Willowbrook State School incident, was planning on launching an entirely new endeavor that trained differently abled individuals and found work for them. They came to us to create this brand and help them raise awareness of it.
The Solution
After our usual round of due diligence, research and brainstorming, we found Life’s WORC a name, a message, and a look for their new undertaking:
The new project was launched at a fundraiser in Nassau County. Our efforts included the logo, tagline, brand look and feel, advertising, promotion, and several videos, including animation used to show how this new space would be realized, and recruitment efforts which continue to this day.
Illustrating the Vision
We also created several successful videos, which include parent and patient testimonials and dynamic CGI animation to paint a picture of what WORC Force will be and how it will operate. These videos have been used to great effect for fundraising.
Other work
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St. George's University
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Tiffen
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